Author: conrad

From Bar Napkins to Rebranding – Three Lessons Relearned

To think, that when Scott and Andrew sat at that bar one fortuitous evening eight years ago that they’d actually have the courage to go through the business proposition that was discussed. The initial plan was scratched onto a bar napkin for goodness sake! Nevertheless, in 2012, Water & Wall was founded on a limited…

From Bar Napkins to Rebranding – Three Lessons Relearned

To think, that when Scott and Andrew sat at that bar one fortuitous evening eight years ago that they’d actually have the courage to go through the business proposition that was discussed. The initial plan was scratched onto a bar napkin for goodness sake! Nevertheless, in 2012, Water & Wall was founded on a limited…

From Bar Napkins to Rebranding – Three Lessons Relearned

To think, that when Scott and Andrew sat at that bar one fortuitous evening eight years ago that they’d actually have the courage to go through the business proposition that was discussed. The initial plan was scratched onto a bar napkin for goodness sake! Nevertheless, in 2012, Water & Wall was founded on a limited…

Meet The Editor

Hello, I’m Casey, Account Director at Water & Wall, and newly appointed editor of our new blog! I’ll be working with my all-star colleagues to dispatch their brilliance into this forum. I’m excited for all that we have planned for this space and with that it’s my pleasure to introduce you to ‘Writing on the…

Avoiding Social Regurgitation

We’ve reached a point where a large portion of our every day may incorporate a social media component to enhance and complement our activities. As such, the collective whole of communications and marketing professionals have spent countless hours and written thousands of words on how to engage target audiences through the social fad du jour….

What Mr. Rogers Teaches Us about Branding

My fascination with the life and times of Fred McFeely Rogers, or “Mister Rogers” as he’s known, is rivaled only by my fanaticism with Bob Ross. Nonetheless, we relaunched our brand this month and discussion of Mr. Rogers, these days, is apt, which is why it makes complete sense that I tell my neighbors what…

From Bar Napkins to Rebranding – Three Lessons Relearned123

To think, that when Scott and Andrew sat at that bar one fortuitous evening eight years ago that they’d actually have the courage to go through the business proposition that was discussed. The initial plan was scratched onto a bar napkin for goodness sake! Nevertheless, in 2012, Water & Wall was founded on a limited…

From Bar Napkins to Rebranding – Three Lessons Relearned

To think, that when Scott and Andrew sat at that bar one fortuitous evening eight years ago that they’d actually have the courage to go through the business proposition that was discussed. The initial plan was scratched onto a bar napkin for goodness sake! Nevertheless, in 2012, Water & Wall was founded on a limited…